Marketing Strategy Fairy Dust Ice Cream Essay - 2145 Words

Fairy Dust Ice Cream NZ Pty (Ltd) Marketing Strategy Executive Summary The marketing plan and strategy outlines a brief history of Fairy Dust Ice Cream NZ Pty (Ltd) and their mission to introduce a new organic ingredient base ice cream to the New Zealand market. Introduction Fairy Dust Ice Cream NZ PTY (Ltd) is a division of the Fairy Dust Group (UK) and operates in more than 30 countries. They are primarily known for their confectionery products. Fairy Dust Group (UK) has entered various ice cream markets around the world and has now set sail to New Zealand focussing on launching their new product range: The Organic Choice with the focus on their organic ingredients based products. This report has been compiled whereby all the details for the marketing strategy for the introduction, launch and selling of this amazing new range of products, containing organic ingredient base. As the products contain organic ingredient bases, there are certain compliance and regulations that need to be adhered to. With a budget of $500 000 for the complete project, it is important to know and detail how this budget will be allocated. Applying the principles of marketing is paramount to this launch and the importance of the investigation, launch and selling of organic ingredient based products in the New Zealand market. To determine the best way in terms of getting the products onto the marketplace and made successful, the most effective marketing and marketing research need to beShow MoreRelatedMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pageswhat strategies should be followed. All the cases are about real companies, and one of the entertaining bits of the analysis process is to compare what you have said they should do with what they really have done. So, it is best not to check the Internet to see current strategies until you have completed your analysis. What follows is one analytical system, a fairly tight one that you may want to adapt according to how much time you have and the style of the case. in the Australian ice-cream industry

Essay Odyssey - 1078 Words

nbsp;nbsp;nbsp;nbsp;nbsp;The legend of The Odyssey tells the fortunate homecoming tale of the Trojan war hero, Odysseus. In the poem, there were similarities, yet many contradictions. There were many great women that had conflicting personalities and adverse motives, but also they were alike. There were many great men that hold successful fortune, but here were also ones that failed. With these oppositions they helped Odysseus to get back home to Ithaca, whether they wanted to or not. These women from the novel that have opposing qualities, yet help Odysseus get home and finish off the suitors, are Penelope and Clytemnestra, Circe and Calypso, and Eurycleia and Melantho. This similarity of situation: Agamemnon = Odysseus;†¦show more content†¦Circe is rude and means harm to Odysseus and his men when they first arrive, but Calypso welcomes Odysseus with open arms. Though she has cruel intentions when they arrive, Circe didn’t force Odysseus to stay at all and he stays on his own will. Calypso, though, keeps him prisoner on her island and would not release him till the other gods force her to. The one thing they have in common was that they both fall in love with Odysseus and want him to stay with them. Even though Circe wants Odysseus to stay, she said, â€Å"I would not have you remain in my house unwillingly.†(122). Now after she says this, she tells Odysseus to seek the blind prophet Teiresias’ help in the Underworld. Without the prophet’s help it would have taken Odysseus a lot longer to reach his home, Ithaca. So Circe helps Odysseus get home faster, willingly. In Calypso’s case she does not want Odysse us to leave. â€Å"†¦If you knew the troubles you will have before you get to Ithaca, you would stay where you are and keep this house with me, and be immortal†¦Ã¢â‚¬ (66). Calypso tells Odysseus that if he stays with her, that she will make him immortal, but he refuses. She helps him build a raft and supplies him with food for his journey, making his journey easier. Both goddesses treat Odysseus differently and in result to their actions they help him get home faster. nbsp;nbsp;nbsp;nbsp;nbsp;Eurycleia and Melantho are both maidservants in the home of Odysseus, but they are both very different and help OdysseusShow MoreRelatedThe Odyssey739 Words   |  3 PagesIn Greek Mythology, women were either very fierce or very weak. Women were usually defined by wits, beauty, or bad deeds. In The Odyssey women were not in the background. On the contrary, women were powerful. They charmed and controlled men, provided wisdom, and took care of them. The Odyssey appears to be strongly female based. Penelope is the wife of Odysseus who is the king of Ithaca. When Odysseus is called off to the Trojan War Penelope shows great faithfulness and wit. She stays faithfulRead MoreThe Odyssey1243 Words   |  5 PagesThe Odyssey In Homer’s epic, The Odyssey, each culture treats strangers and guests with distinct differences from every other culture. One of the most hospitable cultures was that of the ancient Greeks, exemplified in Homer s The Odyssey by both gracious hosts and guests. In Greece and The Odyssey, not only was good hospitality etiquette expected, but the added pressure that if they didn’t treat their guests with respect the gods would punish them further compelled excellent manners. The OdysseyRead MoreThe Odyssey1315 Words   |  6 PagesThe Odyssey has captured minds for over 2700 years, and the story of Odysseus shows his determination to fight and conquer obstacles with and without the help of the Gods. The story dates back before 1000B.c. (The Modern Library, 1950, p.VI) His creative and cunning tactics throughout the story show his determination to reach his homeland of Ithaca. After conquering the Trojan War, Odysseus was told by Poseidon â€Å"man is nothing without the gods†. Poseidon felt Odysseus was not thankful for Poseidon’sRead MoreOdyssey Death and Rebirth in the Odyssey1402 Words   |  6 PagesThe Odyssey, by Homer, is a classical piece of Greek literature. Throughout The Odyssey, the Blind Bard makes use of many literary techniques in order to lend meaning to the poem beyond its existence as a work of historic fiction and aid his readers in the comprehension of the tale. One of these techniques is the use of motifs. A motif is a recurring theme that is used throughout the work. In The Odyssey, Homer makes use of many motifs including eating/drinking, Odysseus sRead MoreThe Odyssey By Homer s Odyssey Essay1314 Words   |  6 Pages8th century, The Odyssey, is Homer s epic of Odysseus 10-year struggle to return home after the Trojan War. Odysseus defining character traits, such as nobility, courage, thirst for the glory and the appealing confidence in his authority dominated the storyline throughout. The many themes of this epic mainly focus around the Greek hero Odysseus however in my essay I will attempt to analyze hospitality. Hospitality shaped an important part of social interactions in The Odyssey. Although Greek societyRead MoreThe Odyssey1006 Words   |  5 PagesThe Odyssey, one of the most well known epic stories Introduces Odysseus, the King of Ithaca. This story demonstrates Odysseus’s physical and intellectual strength. Striving to return home after 20 years of his treacherous journey, he uses strength, skill, and superior ability to overcome his troubles. Although he faced numerous obstacle s and fought many battles, he made it appoint to get home to his kingdom through his physical ability, intellectual insight, and overcoming his epic flaw. InRead MoreThe Odyssey By Homer s Odyssey1267 Words   |  6 PagesLife in The Odyssey In The Odyssey, Odysseus is constantly being challenged. He is being challenged, so Homer can show us the standards for life in The Odyssey. There is no doubt that Odysseus is a great man, Homer even says so in the beginning lines of the text. Although Odysseus is a great man, he also makes mistakes but not any that he doesn t pay for. We learn the representation of life in The Odyssey through Odysseus challenges. Throughout the book, Odysseus specifically struggles with arroganceRead MoreThe Odyssey Essay : The Journey Of The Odyssey701 Words   |  3 Pages The Odyssey is a a beautiful Epic about a man who has hope through his entire journey.When we see him on Calypso he has been to sea for a while, while he wants to go home he continues to go to her bed each night,however regrets it in the morning.One part about this journey that sticks out is why its taking so long.It wouldnt have taken this long is he didnt poke out Poseidons son (Polyphemus) eye,which let to the Polyphemu s praying that Odysseus does return home he just happens to return homeRead MoreThe Odyssey By Homer s Odyssey848 Words   |  4 Pagesin their way. This is not a new thought; however, even the Greeks before Christ felt this way. In Homer’s Odyssey, many of the characters express the troubles that the gods have caused them, and the gods argue the exact opposite. The gods claim, â€Å"Mortals! They are always blaming the gods for their troubles when their own witlessness causes them more than they were destined for.† The Odyssey demonstrates that humans and not the gods are responsible for their own strife. Odysseus exemplifies how menRead MoreHomer s Odyssey : The Odyssey1236 Words   |  5 Pagesextend his journey in The Odyssey by several years. Homer constructs Odysseus by attributing both godly and human characteristics to him, allowing readers to admire him while simultaneously relating to him. The combination of these revered traits coined Odysseus as being an omnicompetent man, polumetis, in the eyes of the Mycenaean’s and in the eyes of most modern day readers. This shows that the popularity of Odysseus transcends time; however, modern interpretations of The Odyssey in cinematic productions

Andy Warhol one of the most famous figures of the 20th Century Essay Example For Students

Andy Warhol one of the most famous figures of the 20th Century Essay Andy Warhol, American painter, printmaker, photographer, filmmaker, writer, publisher, commercial artist, and illustrator who first gained recognition with his imaginative advertising designs for elite clients such as Tiffany Company, retailer Henry Bended, and l. Miller shoes. Warhol ultimately became one of the most famous figures of the 20th Century, renowned as much for the persona he created as for his multiple original silk-screen images of common supermarket products, front-page news events, and celebrity icons such as Marilyn Monroe, Jacqueline Kennedy, Elvis Presley, Maroon Brandon, and Elizabeth Taylor. Mitchell, -3) However, there were many critics Who did not believe that What Warhol did was art. Some were rather confused and outraged, and questioning whether or not pictures of Campbell soup can, Brills boxes, comic strip characters, was art. When Andy Whorls works first showed up in galleries in the early sass people were irritated, because people thought of art as Pica sso or Van Cough, and they had not explored the world modern art. But others found his paintings amusing and meaningful. Because Warhol glorified popular culture with realistic depictions of everyday objects, his work was called pop art, (Groggier Online)Len his paper will argue that as time progresses, people like Andy Warhol are a necessity to our society so that we can open our eyes to something we have never seen before, no matter how the media critiques it. Andy Warhol did just that, and that is why he is a major icon of pop art/culture, Andy Warhol was born Andrew Warhol, a son of Slovakian immigrants, in Pittsburgh, Pennsylvania on August 6, 1928. He a weak child, and inflexible fever left him with the pale, blemished skin that, along with the shaggy white wigs he wore to hide his thinning hair, contributed to his distinctive looks. If you ever look at images of Andy Warhol, it is very clear that he was very different and that he had something unique about himself. His illnesses sometime forced him to be bed-ridden, and also made him an outcast in school, and created a very strong With his mother. When in bed he used to draw, listen to the radio and collect pictures of movie stars around his bed. After showing an early sign of artistic ability, he attended the Carnegie Mellon University in Pittsburgh to study commercial art. After graduating in 1949, he moved to New York City, where his success as a commercial artist was immediate. In the sass, he fame developed for his whimsical ink drawings of shoe advertisements. Andy Whorls first New York solo pop art exhibition was hosted at Eleanor Wards Stable Gallery November 6-24, 1962. The exhibit included the works Marilyn Diptych, 100 Soup Cans, 100 Coke Bottles and 100 Dollar Bills. His work became popular, and the more attention that he got, the more controversial his works became. (Mitchell 2-3) Art historians, even today, still dispute the significance of the Warhol legacy, For example in 1395, Warhol was issued in a poll which asked who were the most ever or under rated artists of the century, Andrew Graham-Dixon, chief art critic for The Independent, London, irritably says that the attention Warhol receives is exaggerated far past his importance: l dont rowlock why keep hearing about Warhol shows. We dont need forty exhibitions Explaining what he did.. If you cant see it, youre dumb, where as Mark Stevens, another art critic, also adds that Warhol was the most over and underrated artist of the century. Graham- Dioxins irritation and Stevens doubt represent ideas that McConnell the criticism of Warhol. The enormous opposing array of Criticism show that Whorls artistic tenement struck a [Nerve, raised appealing issues that still shock the historians/ art crit ics, and clearly shows what kind of an important role Warhol played in art history. (Pratt WI) Public fascination with Warhol revolved around two questions: Why is he doing this? And how is he getting away with it? (Harrow) Whorls work on the soup cans portrayed everything that was trashy and overexposed in American life. By bringing the supermarket into the art gallery, pop art rejected all main values about what was good or bad, beautiful or ugly, art or non-art. The public perceived him, in a way, as a hustler. And in a way, he was. He manipulated the media and put it into his work as a statement. This completely depicted the whole idea of modern/contemporary art. Thats all Warhol was trying to show, M/hats great about this country is that America started the tradition wherewith richest consumers buy essentially the same things as the poorest. .u5315ab6fa5cd5900a12cae8f192cc5bd , .u5315ab6fa5cd5900a12cae8f192cc5bd .postImageUrl , .u5315ab6fa5cd5900a12cae8f192cc5bd .centered-text-area { min-height: 80px; position: relative; } .u5315ab6fa5cd5900a12cae8f192cc5bd , .u5315ab6fa5cd5900a12cae8f192cc5bd:hover , .u5315ab6fa5cd5900a12cae8f192cc5bd:visited , .u5315ab6fa5cd5900a12cae8f192cc5bd:active { border:0!important; } .u5315ab6fa5cd5900a12cae8f192cc5bd .clearfix:after { content: ""; display: table; clear: both; } .u5315ab6fa5cd5900a12cae8f192cc5bd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5315ab6fa5cd5900a12cae8f192cc5bd:active , .u5315ab6fa5cd5900a12cae8f192cc5bd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5315ab6fa5cd5900a12cae8f192cc5bd .centered-text-area { width: 100%; position: relative ; } .u5315ab6fa5cd5900a12cae8f192cc5bd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5315ab6fa5cd5900a12cae8f192cc5bd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5315ab6fa5cd5900a12cae8f192cc5bd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5315ab6fa5cd5900a12cae8f192cc5bd:hover .ctaButton { background-color: #34495E!important; } .u5315ab6fa5cd5900a12cae8f192cc5bd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5315ab6fa5cd5900a12cae8f192cc5bd .u5315ab6fa5cd5900a12cae8f192cc5bd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5315ab6fa5cd5900a12cae8f192cc5bd:after { content: ""; display: block; clear: both; } READ: Andy Warhol: a Pop Culture Icon EssayYou can be watching TV and see Coca-Cola, and you know that the President drinks Coca- Cola, Liz Taylor drinks Coca-Cola, and just think, you can drink Coca-Cola, too. A Coke is a Coke and no amount of money can get you a better coke than the one he bum on the corner is drinking All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it. (Mitchell,3) This quote describes his character, attitude, and how he knew what to say so that his ivory was illustrated in the positive direction. In 1964, Warhol held an exhibit called the American Supermarket, Which had everything from produce goods to canned goods, basically everything you can see at a deli. At that time his painting was going for $1 ,500. This exhibit was Of the first mass events, which raised a question of what is art? ND what is not art? The fact that people, aside from critics, took him into consideration was absolutely phenomenal. People were fascinated, not just by the fact that he had peoples attention to repeat pictures of a soup can, but because of the fact that he had the idea to create repetition into a form of art. Aside from critics, there were people who were not so simple-minded and saw what Warhol was trying to do and saw it as a form of art, People were drawn to his attitude. He would say things like, In the torture everyone will be famous for 15 minutes. Business is the best art, l love HowlÐ’Â »voodoo. Its plastic, but I love plastic, want to be plastic. Were a vacuum here at the Factory. Think its great. (Mitchell, 5) The Factory was his art studio in New York City, where he was trying to increase productivity on factory art and silkscreen paintings. This showed that pop art was all about fun, By the end of the decade, the drug-crazed Factory scene, with its cast of misfits, bred disaster. In 1968 Valerie Solaris, a deranged writer, stepped off the elevator and shot Warhol Warhol never entirely recovered from the life- threatening wounds, and at the Factory he no longer tolerated carefree sass eccentricities. Throughout the sass and sass Warhol devoted himself to Interview#, the celebrity magazine he founded; to writing (The Philosophy of Andy Warhol: Prom A to B and Back Again, 1975); and to commission society portraits based on Polaroid photographs. Although there was talk of a decline in his work Of this period, his prolific output was still punctuated by adventuresome experimentation as seen in his Oxidation Paintings of the late sass, works of strange, ethereal beauty made by urinating on copper-paint-coated canvas. (5-6) By this time he was not just a celebrity or artist, he was household name. Andy Warhol had passed away on February 22, 1987, in New York City, because of complication after surgery. (Mitchell,5-5) No matter what critics have to say, he is still remembered and looked upon, even 20 years after his death. Andy Warhol had created a world of modern art, something people have never seen before. In recent news, his painting of the Campbell soup was sold for $100 million. Over achievement is an understatement, because painters like Picasso were amongst the only artists to ever sell a painting for $100 million. Twenty years after his death, we still commemorate his artistic talent and great ability to show us meeting that others would be afraid to express. Two museums are dedicated to Warhol, The Andy Warhol Museum, one of the Carnegie Museums of Pittsburgh. It is the largest American art museum dedicated to a single artist, holding more than 12,000 works by the artist. (Mitchell, 6) Largely, Andy Warhol was an innovator, a liberator, and to most, an absolute genius. It was clear that critics such as Graham-Dixon, were highly mistaken, because Warhol exhibits were on high demand, and now his work is being sold for millions of dollars. Andy Warhol will for ever stay legacy because he opened up many doors for true generations and allowed artists to be vivo ever they want to be.

Master of Puppets by Metallica free essay sample

The Master of Metal Master of Puppets. It may be the greatest album ever done by Metallica. It was produced by Metallica and Flemming Rasmussen. The record label was Elektra, but it later merged with Asylum to become Elektra/Asylum Records. The only single from Master of Puppets, the album, was Master of Puppets, the song. The track listing for the album is as follows; â€Å"Battery†, â€Å"Master of Puppets†, â€Å"The Thing That Should Not Be†, â€Å"Welcome Home (Sanitarium)†, â€Å"Disposable Heroes†, â€Å"Leper Messiah†, â€Å"Orion†, and â€Å"Damage, Inc.†. In the digital reissue, there were two bonus tracks that happened to be the live versions of â€Å"Battery† and â€Å"The Thing That Should Not Be† from a concert in Seattle in 1989. Most of the lyrics are focused on violence and the corruptness of many government institutions, including the military, and the rage associated with this corruption. It is i n the style of thrash metal, which may be categorized as fast and heavy guitar, bass, drums, and low-pitched vocals. We will write a custom essay sample on Master of Puppets by Metallica or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The music just sounds angry and it would be the music of a head-hunter. All of songs just sound very Metallica-ish. The album artwork is a graveyard full of white crosses in an unkempt field. There is an infantry helmet on the right arm of the front and left-most cross. Connected to all of the crosses are strings that lead to large, blood red hands hovering above. I would recommend downloading the album immediately, no regrets or second thoughts are guaranteed, rest assured. I think anyone can enjoy it, but the people that will enjoy it the most are people that need to let out some hidden rage or people that are upset or angry about the system. The album really is great though. Seriously, one has to listen to it to experience the whole truth and awesomeness of the album. It is hard to put the blazing shredding of the guitar into words. Even though it was released in 1986, it is timeless. It will never go out of style. ? Works Cited Master of Puppets. Wikipedia. Wikimedia Foundation , 17 Nov. 2013. Web. 20 Nov. 2013. .