Marketing Strategy Fairy Dust Ice Cream Essay - 2145 Words

Fairy Dust Ice Cream NZ Pty (Ltd) Marketing Strategy Executive Summary The marketing plan and strategy outlines a brief history of Fairy Dust Ice Cream NZ Pty (Ltd) and their mission to introduce a new organic ingredient base ice cream to the New Zealand market. Introduction Fairy Dust Ice Cream NZ PTY (Ltd) is a division of the Fairy Dust Group (UK) and operates in more than 30 countries. They are primarily known for their confectionery products. Fairy Dust Group (UK) has entered various ice cream markets around the world and has now set sail to New Zealand focussing on launching their new product range: The Organic Choice with the focus on their organic ingredients based products. This report has been compiled whereby all the details for the marketing strategy for the introduction, launch and selling of this amazing new range of products, containing organic ingredient base. As the products contain organic ingredient bases, there are certain compliance and regulations that need to be adhered to. With a budget of $500 000 for the complete project, it is important to know and detail how this budget will be allocated. Applying the principles of marketing is paramount to this launch and the importance of the investigation, launch and selling of organic ingredient based products in the New Zealand market. To determine the best way in terms of getting the products onto the marketplace and made successful, the most effective marketing and marketing research need to beShow MoreRelatedMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pageswhat strategies should be followed. All the cases are about real companies, and one of the entertaining bits of the analysis process is to compare what you have said they should do with what they really have done. So, it is best not to check the Internet to see current strategies until you have completed your analysis. What follows is one analytical system, a fairly tight one that you may want to adapt according to how much time you have and the style of the case. in the Australian ice-cream industry